Next up in our trip through the White Dwarf shop adverts we take a look at the few comic book shop ads that we came across in the first 100 issues.
Dark They Were And Golden Eyed – 9-12 St. Anne’s Court, London, W1
White Dwarf 2 – August / September 1977 – Back Cover
First up is this one off advert for London’s first comic book store: Dark They Were And Golden Eyed, which appeared on the back cover of the second issue of White Dwarf back in 1977. This is a much more trippy and 1970s style design than their later adverts would evolve into, it’s on a real one off and I’ve never seen this one before. The list of what they stock is also much wider, making it sound more like a counter culture store, which it probably was at the time. I never got to visit this store, but I’ve always been fascinated by it as it was the first of it’s kind in London.
Forbidden Planet – 23 Denmark Street, London, WC2H 8NA
White Dwarf 52, April 1984
This sleek and simplistic advert for Forbidden Planet appear for a few issues in 1984 and highlighted the stores range of role playing games at the time, as well as comics, books, film merchandise and more.
White Dwarf 21 October November 1980
This earlier Forbidden Planet advert from 1980 highlighted one of the problems with the adverts, so many of them were just huge block of tiny text, I guess the idea was to let people know what each store actually had available, but it makes for an almost impenetrable to look at. This one for the store only appeared in the magazine once.
Coming up tomorrow Role Playing Games go mainstream!